Email campaigns still have their place in your nonprofit fundraising toolkit. The 11th annual M + R Benchmarks study found that in 2016 email accounted for 26 percent of nonprofits online revenue. However overall email open rates declined by 7 percent, which means that nonprofits have to work harder to create enticing email subject lines that will get donors/potential donors to click through. Read more...

If your organization is contemplating running a fundraising campaign that targets donors globally then using a fundraising platform such as Classy, which provides a feature called Classy Passport can make your campaign run smoother. Read more...