Management Features

Management Features (352)

Consider these 6 Marketing Ideas for Your Nonprofit This Year

Nonprofit marketing is a complicated task. Marketers in this industry don’t have it easy as many would think. It requires clear communication of mission and value, raising brand awareness and attracting supporters for a given cause. Furthermore, the marketing trends that change quickly mean that you must stay on top of how you need to engage your donors. Like the for-profit marketers, those doing marketing for charities must regularly revisit their marketing plan and figure out what the future might look like. However, you must expect setbacks and surprises as we all did in 2020, thanks to the coronavirus pandemic. Here are some six marketing ideas for your nonprofit that will improve your digital marketing strategy this year and in the future:

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Diversity in Nonprofits Makes a Big Difference

Like for-profit organizations, having diverse and inclusive nonprofits has become a popular topic of debate in recent years. According to a study by The Center for Effective Philanthropy, many nonprofits lack gender and sexual orientation diversity, although they have tried to address the issue of racial and cultural diversity. While The National Council of Nonprofits has stated that it stands for equity and justice while denouncing racism, intolerance, and exclusion, it has been proven over years that standing alone is not enough. Instead, nonprofits must follow a path that leads to equity, diversity, and inclusion in all their operations. Here are some practice pointers that will lead to the achievement of diversity and inclusion.

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Nonprofits are Deploying IoT to Serve Donors

The internet of Things (IoT) has made its way to almost every industry. For the nonprofit sector, IoT is proving to be one of the most innovative and beneficial solutions that will help charities offer better services. Although nonprofits have been behind in adopting technology over the years, they are beginning to catch up fast. From contactless payment systems embedded to operating systems to fundraising tools, IoT can change how nonprofits collect their donations for causes that will change lives.

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Software Market for Nonprofits is Active

The past year proved that we cannot always correctly predict the future. Without warning, the coronavirus pandemic and its economic impacts drove many nonprofits to the edge and put them in precarious positions. According to a study done in the summer, it was found that as high as 38 percent of the nonprofits were in danger of closing. Despite the issues, the good thing during the pandemic has been innovation.  As lockdown reduced human interaction, nonprofits sought technology as their refuge. With this adoption, nonprofits might emerge stronger after the pandemic than ever before. Here are a few tech trends that might help nonprofits in 2021.

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The Nonprofit Marketer's Guide to Donor Break Through

Nonprofit leaders are passionate and dedicated to their missions. But, many are finding themselves in a tough spot. According to Candid, 8 to 25 percent of US nonprofits may be forced to close in the next year or two. Why? Because they’re being forced to do more with less.

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What's Changed for Nonprofits in 2021

In the United States alone, nonprofits account for more than 5 percent of the economy and over 10 percent of employment. Although the demand for nonprofit services has been on the rise globally, leading to new challenges for charities, 2020 was the worst year of all. Regardless of the difficulties, nonprofits have managed to stand firm and offer their services. These uncertainties have inspired change in the nonprofit sector heading into 2021.

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Starting Up A Nonprofit Using the Right Strategies

While starting a nonprofit is difficult, running a successful one is hard and requires immense effort, skill and passion. Working with your nonprofit to reach your mission may not be a rosy affair at all, and you may end up failing miserably. The nonprofit sector is not easy to master, and that is perhaps the reason why there are lots of well-intentioned professionals with a noble cause that failed to succeed. The problem boils down to a bad strategy most of them use in their nonprofits.

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Are You Performing Well?

With difficulty in funding and high demand for service, performance tracking has become crucial for nonprofit organizations. Like for-profits, charities have started taking advantage of advanced technologies and methods in making data-driven decisions. While these performance measuring tools can help turn around operations, their place should not be overestimated, even when your organization appears to be gaining significantly from them.

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Get Over These Management Issues

For any organization, having a continuous and robust performance tracking system helps in aligning and tracking goals. Sadly, many organizations encounter various management challenges as they attempt to create a good working environment for both the employees and the employer. For nonprofits across the world, proper management is needed to deliver value to the communities they serve. As a manager, you can lead your team members to success and satisfaction by identifying the existing challenges and sorting them out one at a time. Here are some of the key management issues that can be encountered by non-profit organizations:

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How Nonprofits Can Leverage Local SEO to Gain Visibility

2020 put the spotlight on your digital presence unlike anything we’ve seen before. With limits on physical gatherings, all organizations were left with was their digital presence. For many, this led to a renewed focus on digital marketing such as Search Engine Optimization (SEO). SEO is a term you might have already been familiar with, if not, now is a great time to learn. If you are trying to market a non-profit, SEO should be a major component. Local SEO tactics are a great way to start reaching audiences at a local-level.

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