Management Features

Management Features (342)

2021 Outlook: What’s Ahead for Nonprofits

If one thing is for certain, it’s that 2020 has been a year full of uncertainty. With the challenges of a global pandemic, economic doubt, and political upheaval – the past year has brought tremendous change. As societal and financial trends continue to shift through 2021, technological updates will be crucial for nonprofits looking to achieve their mission and hit their goals. After an extremely challenging year for the industry, nonprofits must look to improve efficiency, cut costs, and maximize funding—here’s how one nonprofit thrived with all the challenges presented by COVID-19 and how technology will continue to support the industry in the year to come.


Hackers Prey on Nonprofits’ Lack of Cybersecurity. Here’s What You Can Do About It.

As resource-strapped nonprofits must choose where to focus their energy and money, IT and cybersecurity are often underfunded and under-staffed, leaving systems vulnerable to cyberattack. This is especially concerning when considering that nonprofits collect and store sensitive financial information, as well as social security numbers and other PII, that hackers and cyber criminals desperately seek.


Plan Your Next Event Step by Step

Fundraising events are the most popular way of fundraising. While they can allow your organization to make thousands or even millions of dollars, they can also be highly time-consuming, challenging, and expensive if not done correctly. The success of these events boils down to how they are planned and executed. For nonprofits, proper planning is a way in which your community will interact with you. As such, it is a good idea to prioritize your events and ensure that they are as effective as possible. To help you ensure that you get your fundraising events right, here are some major steps that you must incorporate into your event plan:


2021 Nonprofit Predictions from Sage’s Director of Nonprofit Industry Marketing

If one thing is for certain, it’s that 2020 has been a year full of uncertainty forcing people to think about donating and volunteering in a different way. With the new year approaching, anticipating what’s next will be crucial for nonprofits looking to not only survive through the pandemic, but thrive. Joan Benson, Director, Nonprofit Industry Marketing, Sage, that touches on 2021 predictions. 


It's Time to Be Thinking Past the Pandemic

It is now over seven months since the coronavirus pandemic led to the lockdown. This has impacted the economy significantly. With the pandemic, almost every industry has been adversely affected and losses incurred due to the closure of businesses. Nonprofits are among the organizations that have been affected the most by the pandemic. The industry is filled with uncertainty and unforeseen challenges that include cancellation of events and trying to find out how to navigate the tough terrain. They are seeing donations drop, operations halted and cash reserves dwindle.


Holiday Fundraising Made Possible: 4 Ways to Meet and Exceed Goals Despite the Pandemic

It’s no secret fundraising has dramatically shifted in the face of COVID-19, and end-of-year and holiday giving are no exception. But the unique challenges brought on by this year should not stand in the way of meeting or exceeding fundraising goals. Now, more than ever, the world needs the programmatic work put forward by dedicated organizations.


Integrated Payments: The Engine Powering Nonprofits Through and Beyond the COVID-19 Pandemic

Nonprofits have long relied on in-person and paper payments. However, as these organizations look to grow their revenue streams and donor bases in an increasingly digital age, this system has resulted in a number of logistical challenges in collecting and processing payments – an issue that was magnified amid shutdowns during the COVID-19 pandemic this year. This reliance on in-person fundraisers and physical checks makes it more cumbersome for existing supporters to make donations to nonprofits, as well as more difficult for the organizations themselves to attract new donors.


5 MORE Fundraising Ideas to Plan for 2021

As 2021 draws closer, many nonprofits are looking for new strategies to obtain money for their causes. This is never an easy thing, more so at such a time when the coronavirus pandemic has affected almost everyone and every industry than ever before. Despite the challenges, there are still some ways you can achieve your goals and get the money you need for your nonprofit. It all begins with the right planning for a fundraising event. Below are five ideas you should try for your 2021 fundraising initiative:


5 Fundraising Ideas to Plan for 2021

With 2020 coming to an end, planning for 2021 is now in the heads of many nonprofit leaders. But the uncertainty facing many industries might make fundraising seem impossible right now. However, with the right planning and mindset in place, you can turn the fortunes and make the best out of the coming year, despite the challenges that can spill over from this year. It all starts with planning a perfect fundraising event that will leave an unforgettable experience in the minds of the participants. Here are some fundraising event ideas that can help you plan for 2021.


Data-driven Direct Mail for Nonprofits

Navigating a global pandemic wasn't in anyone's 2020 marketing plan. Business hasn't been proceeding 'as usual,' particularly for nonprofit organizations. It’s been a struggle to find the right balance within a marketing mix, especially when budgets are shrinking. Nonprofits that are having success are those creating personalized connections with the communities they serve and the donors they rely on. Leveraging data for creative and effective engagement is the key to their success.


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