Across America, volunteerism remains a strong, basic value within our nation's diverse culture. More and more corporations are requiring their employees to give of themselves, and these professionals are eager to do so. In fact, according to the Corporation for National Community Service, about 64.3 million Americans, or 26.8 percent of the adult population gave 7.9 billion hours of volunteer service worth $171 billion in 2011. As voluntarism thrives, along with that growth comes increased complexity in terms of finding ways to organize volunteers and match them with corresponding, relevant volunteer positions.

The Internet has provided nonprofit organizations with such a wonderful avenue for getting the word out about the amazing things they are doing. Web sites serve as a great "brochure," blogs allow for more in-depth exploration and storytelling, and social media provides an opportunity to build rapport that can develop into a sense of community with constituents. These are all wonderful methods for reaching out and creating potential for support in the form of donations and volunteer hours.