The power of social media cannot be overemphasized. It plays a critical role in different industries and is a vital component in fundraising strategies for any modern nonprofit organization. A good presence of your nonprofit in social media will not only help you in reaching more people but will also aid you in fostering your community of donors. Furthermore, a successful social media presence has a direct correlation with the amounts raised.

With all the recent news about data breaches in organizations and the increase in the amount of data that companies collect, data protection is now required more than ever. It’s time to consider the best practices that can help your nonprofit to secure the future of data and its online presence entirely. With more nonprofits now collecting data from donors and using it in their activities, the call for regulation and privacy has increased.

Like for-profit businesses, nonprofit organizations also face many challenges, most of which are due to the overall trends in the industry.  These trends keep shifting the direction that nonprofits want to take as they continuously change. As the New Year begins, it is wise to expect, understand and prepare for how these changing trends might influence your nonprofit going forward.  Below are the industry trends that every nonprofit should keep an eye on in 2020.

Digital marketing is a fantastic way for many industries, and nonprofits to expand into this sphere. However, many charities have failed to make use of this method of marketing as many of them still rely on offline-based marketing methods such as the use of flyers and marketing emails. Although it is undeniable that these offline tactics are essential in maintaining a balanced marketing plan, organizations that are rigid in adopting modern methods of marketing such as social media are missing out on opportunities of increased reach and donations that they could have obtained from social media users. This is however changing fast.