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Management Features

Management Features (341)

Featured eBook: The Art & Science of Multichannel Fundraising

Multichannel FundraisingDirect mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars. In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits  http://bit.ly/qwkxhU Read more...

The Best and Most Available Tools for Identifying Prospective Donors

donorprofileTicket sales and registration fees help cover the costs of an organization’s activities, but donors are a non-profit’s life-blood. Cultivating current donors and attracting new ones is often a time consuming task, so choosing the right tools to help simplify the process is essential. Read more...

Vertical Leap is reporting that Google+ will soon include small to medium business profile pages.

mobiledeviceAssociations are constantly looking for new ways to connect and engage with members - so what if there was a way for organizations to get their attention from the moment they woke up in the morning? This is a possibility, since 35 percent of people in the US check their mobile apps before they even get out of bed, according to a recent Ericsson survey. It's clear that mobile apps are changing the way people interact today by allowing them to access information at any time and from anywhere. Read more...

Colonialization of the Micro-Enterprise Movement

PulperiaMicro-enterprise has a long history. It has always existed as a form of subsistence commerce amongst the poor. A half century ago we referred to it as the "Penny Economy". I thought of it then in terms of the Honduran "pulperia" , their version of a convenience store. The pulperia was a makeshift window in a self-constructed clap-board house where you could buy a single egg or cigarette Somehow this historic form of enterprise has captured world attention, triggered by large individual/corporate foundation magnates like Soros and Gates. The presence of grant money for micro-enterprise development, in turn, has caught the attention of the campuses, especially Schools of Business with Entrepreneurship programs. Read more...

Video: Take-A-Ways from Fundraising Day in New York

Fundraising Day in New York attendees tell Nonprofit Technology News what they learned and are taking back to help better manage and grow their organizations. Read more...

The Appeal of Software as a Service

saasimageMany companies are turning to Software as a Service or Saas, or a similar hosted environment, this type of service. Saas is viewed as a low cost alternative to buying a custom software package there is more to it then just cost savings, which is what makes them appealing to non-profits. Read more...

What Non-Profits Need to Know Before Jumping on the Mobile Bandwagon

mobiledonorThink that members and donors aren't reading emails or viewing websites on their mobile devices? Think again. According to a recent Strategy Analytics report, the number of U.S. mobile device owners who use their phones to access the Internet has quadrupled over the past four years. ASI partner Informz also found that, among its non-profit clients, mobile readership of email has more than doubled in the past 12 months. Read more...

Why do people donate money? Research from give2gether

give2getherResearch from the organization give2gether has produced some interesting findings about what nonprofits can do to increase their gifts. Some of these seem simple and straight forward while others may take additional effort. All, however, seem worthy of consideration for your nonprofit. Read more...

SwipeGood-Small Change Makes a Big Difference

swipegoodA little change goes a long way--spare change that is--asking donors to round up their purchases to help a charity is a great way for non-profits to make giving easy. Of course putting the roundup program into place can take a lot of work, but now it is as simple as a mouse click thanks to SwipeGood, an online service that allows donors to roundup every purchase they make to benefit their favorite charity.

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Four Questions to Ask Before Buying or Building a Mobile App

mobileappsOver the past three years, more than 300,000 mobile apps have been developed, and in 2010, these applications were downloaded 10.9 billion times, according to IDC. Many non-profits don't have to be sold on the benefits of creating mobile apps; by now, most know that the mobile trend is only going to increase in popularity, and that a mobile strategy can serve as another way to engage and interact with members and donors.
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