The Buzz (1613)
Mobile can enhance Giving Campaigns
According to #FundChat, text messages have a 97 percent open rate and 85 percent of texts are read within 15 minutes of receipt making mobile a great addition to any year end giving campaign.
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Using Instagram to Add Visuals to Campaigns
According to HubSpot, Instagram offers non-profits a way to incorporate visual content into their campaigns. Instagram is a social media photo sharing site, that makes it easy to add pictures and videos to your existing campaigns.
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Salvation Army Offers Text to Give for Holiday Giving
The Salvation Army’s 2013 Bell ringing campaign for the Green Bay area includes the ability to text your donation, reports WBAY. By texting the key word donors can automatically give $10 to the Salvation Army’s ‘Feed the Need campaign.
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Crowdfunding Grows in Popularity for Non-profits
According to the Huffington Post, crowdfunding is growing in popularity as fundraising method for non-profits. To ensure that a crowdfunding campaign is successful non-profits need to set realistic goals and realize that a majority of their donations are going to come from existing donors.
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Microsoft Grand Opening Benefits Charities
Microsoft is opening its first store in the Buffalo region, reports Buffalo Business First, and it is inviting three local non-profits to the grand opening. If the charities get 100 supporters to check-in at the event they will receive $5,000 Microsoft hardware.
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Give to the Max Hampered by Glitch
According to KAALtv.com, the website for Minnesota’s Give to the Max day experienced a technical glitch and shut down for five hours. While the shut down may have hampered some donors, others than chose to go directly to the non-profit’s website to give.
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Calgary's New Local Fundraising App
Last year Calgary’s Charity App Challenge brought together several local non-profits and software developers to build a mobile application over two days, the result is now available, reports the Calgary Herald. The app pledgeCalgary launched two weeks ago and lets users create quirky fundraising adventures and share them via social networks such as Facebook and Twitter.
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Gamifying Giving
According to 83Degrees a new Florida startup hopes to Gamify giving. The website, Pledge Your Bets, lets users bet on challenges with the winnings going to a selected charity.
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Amazon Offers New Donation Program
Amazon has a new portal smile.amazon.com that lets shoppers select a charity to direct funds to, reports NBC News. After selecting the charity you want to support Amazon will donate 0.5 percent of whatever you spend to that charity.
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Third Party Fundraising Gains Traction
According to the Huffington Post, technology has made it easier for non-profit to raise funds via third party fundraising. Companies such as RallyBound lets nonprofit give their supporters tools to create fundraising campaigns of their own.
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