The Buzz (1604)
2015 Online Giving Trends
According to the Chronicle of Philanthropy, Network for Good has released its online giving trend report for the 2015. December remains the most popular month for online giving. Over 30,000 nonprofits benefited from online donations in 2015.
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Zuckerberg Donation Causes Stir
Mark Zuckerberg, Facebook’s CEO, is already facing a backlash over his announcement to give away 99% of his wealth during his lifetime, reports the Los Angeles Times. The criticism arises from Zuckerberg’s decision to create an LLC instead of a non-profit.
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Tech Companies Give Back
According to Networld, more tech companies are lending their talents to charities that help the community. For example, Vertafore, a software maker, supports rapid response volunteering; after the mudslides occurred in Washington State Vertafore packed and delivered 100 lunches.
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Apple CEO Does PSA
Tim Cook, Apple’s CEO, is working with the Cerebral Palsy Foundation to raise awareness of its Inclusion campaign. In the ad Cook asks Siri how to start a conversation with someone who is disable. Siri responds to “Just say Hi”.
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Online Platforms Bring Equipment into Classrooms
Teachers are turning to online fundraising platforms to equip classrooms, reports Madison.com. Platforms such as DonorsChoose not only make it easy for teachers to start a new fundraising campaign, but the funds are also available much more quickly than traditional methods such as applying for a grant.
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Facebook Chief Announces Charitable Giving Plan
Mark Zuckerberg, Facebook’s founder and chief executive, has announced his intention to give away 99 percent of his Facebook shares to charity. The holdings worth an estimated $45 billion will be distributed to various charities throughout Zuckerberg’s lifetime.
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Fundraising Changes with the Times
According to the Times Free Press, how millennials prefer to give and the emergence of online fundraising platforms has changed the nature of giving. Sites such as GoFundMe and other crowdfunding sites are becoming the preferred way to raise funds.
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Software Company Encourages Employees to Donate Time
Enterprise software company Atlassian wants its employees to give back to their community, reports Business Insider. To help them do this the company offers full-time employees five days of paid leave a year so they can volunteer at their favorite charitable organization.
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Facebook Adds Fundraising Features
According to Mashable, Facebook’s Social Good team has unveiled the new ‘Fundraiser’s’ page option. The new page will let nonprofits raise funds for a specific campaign. The new fundraiser page will work similar to the event page and let the nonprofit collect donations directly from users.
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Nonprofits Missing Opportunity to Connect
Despite using multiple channels, nonprofits still miss online opportunities to connect with donors, reports the Nonprofit Times. 60 percent of nonprofits only have only one or no fundraising page. In addition, it takes 76 percent of the nonprofits over three days to acknowledge a donation.
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