The goal of iGivefirst is to make online giving as easy as liking or tweeting. Billing itself as an online giving brand, iGivefirst wants to help smaller non-profits that dont have a large marketing budget reach more people.
iGivefirst works by attaching a Give button to online news stories. Readers click the button to get a drop down menu of charities associated with the story and the option to donate a dollar amount of their choosing to the charity. Not only does iGivefirst make it easy for charities to collect donations, it also provides donors with the assurance that the charity they are donating to is legitimate, because iGivefirst only accepts federally registered, 501(c) (3) non-profits and all applicants go through an approval process.
Once approved by iGivefirst, non-profits have access to iGivefirsts fundraising tools including a fundraising performance dashboard. With iGivefirst, charities can collect donations via PayPal or all major credit cards, and iGivefirst has a feature that allows non-profits to have matching donations.
iGivefirst automatically sends acknowledgement letters to donors. Plus, iGivefirst has a donor tax reporting system. Using iGivefirst requires no setup fee or monthly minimum with iGivefirst. In addition, there is no technical setup required to use iGivefirst.
