Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

One of These 5 Nonprofit Opportunities Could be Yours

The rising number of challenges today means that there is a big room for nonprofits to step in and offer their help to alleviate human suffering. However, this does not mean you just enter the charity industry and start without proper planning. Rather, you have to do research and identify a cause just like for-profits do their market research. You must always know that nonprofits must offer a return on investment. Therefore, in addition to your calling and commitment, you must have a clear objective, mission, and business plan to present to your donor base. Here are five nonprofit business ideas and opportunities that might interest you.

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Consider these 6 Marketing Ideas for Your Nonprofit This Year

Nonprofit marketing is a complicated task. Marketers in this industry don’t have it easy as many would think. It requires clear communication of mission and value, raising brand awareness and attracting supporters for a given cause. Furthermore, the marketing trends that change quickly mean that you must stay on top of how you need to engage your donors. Like the for-profit marketers, those doing marketing for charities must regularly revisit their marketing plan and figure out what the future might look like. However, you must expect setbacks and surprises as we all did in 2020, thanks to the coronavirus pandemic. Here are some six marketing ideas for your nonprofit that will improve your digital marketing strategy this year and in the future:

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Diversity in Nonprofits Makes a Big Difference

Like for-profit organizations, having diverse and inclusive nonprofits has become a popular topic of debate in recent years. According to a study by The Center for Effective Philanthropy, many nonprofits lack gender and sexual orientation diversity, although they have tried to address the issue of racial and cultural diversity. While The National Council of Nonprofits has stated that it stands for equity and justice while denouncing racism, intolerance, and exclusion, it has been proven over years that standing alone is not enough. Instead, nonprofits must follow a path that leads to equity, diversity, and inclusion in all their operations. Here are some practice pointers that will lead to the achievement of diversity and inclusion.

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