Abila, a provider of software and services to nonprofits, associations, and government entities, today announced findings from its Donor Loyalty Study: A Deep Dive into Donor Behaviors and Attitudes. The study is an extension of Abila’s Donor Engagement Study from 2015, and provides a much more detailed look at specific attitudes and behaviors of donors; type, length, and frequency of content that resonates with donors; the importance of personalization; and how donors view the use of donated dollars.

Updated today, The Blackbaud Index reported that overall charitable giving to nonprofits increased 1.0% while online giving increased 10.2% for the three months ending February 2016 as compared to the same period in 2015. Visit The Blackbaud Index.