I recently attended BBCon (Blackbaud’s annual user conference) in Orlando, Florida where the company made several significant announcements. While there I had the opportunity to sit down with Tim Hill, President and General Manager, Higher Education Solutions, and Tiffany Crumpton, Director of Marketing, Higher Education Solutions They explained how the company has increased its focus on the higher education marketplace and how it expects to bring advantages to its customers in this segment. Read more...

2014 has been a great year for recipients of corporate giving, with more than half of the companies surveyed increasing their donations by more than 10%. And those companies that have given more have also experienced improved overall performance. There seems to be a correlation between doing good and doing better. Read more...

The end of the year is rapidly approaching and your non-profit might be contemplating one last fundraising campaign, you may be wondering if there is a way to harness social media to make the most of the campaign. According to Rita Soronen, president and & CEO of the Dave Thomas Foundation for Adoption, “Social media is a very effective and cost-efficient tool for nonprofits to spread messages, but it’s proven difficult to parlay that into a donation.”, but The Dave Thomas Foundation has found a way to successfully integrate social media into their fundraising campaigns.

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