For over a decade now, fundraising trends have advanced swiftly. Most of the changes that occurred can be linked to the advancement of technology and the impact the internet is having on individuals. However, some of the changes are directly associated with changes in cultural and societal norms. Nonprofits have not been left behind. Large nonprofits are now using technological solutions to reach donors through various platforms.

As technology continues gaining momentum in various industries, automation of tasks is one of the areas that has attracted attention of many business leaders. For your nonprofits, automation of tasks that were initially done manually will allow your organization to spend more of its time on fundraising and other causes. With technology, time and resources that you could have spent maintaining your nonprofit can be used to grow the organization. Lack of proper ways of reducing spending can affect growth of an organization, and these costs can be detrimental to the mission of your nonprofit as donors are now focused on transparency. Here are a few tips on how you can use technology to boost your nonprofit.

To succeed in email marketing, one of the main things to keep in mind is your objectives or goals for every email sent. Do you intend to get more reactions? Increase the number of subscribers? Improve the click-through rates of your emails? In most cases, we all want to achieve all the above. To get there however, you have to put in the effort because it’s always a work in progress. Below are 5 strategies you can adopt to increase click-through rates for your nonprofit. But first you need to know what contributes to a good email click-through rate.