Dr. Doolittle could talk to the animals ... and, being a veterinarian and an animal lover, he also spoke for the animals. The latter is, in a nutshell, what the ASPCA (The Association for the Prevention of Cruelty to Animals) does, ergo its motto: "We are their voice." Formed in 1866, when sending a telegraph message meant you were on communication's cutting edge, the ASPCA has a long, proud, history, and in speaking for the animals, the organization embraces every channel that has potential to spread its messages. Read more...

Heather Carpenter , a veteran nonprofit manager and consultant who’s now a Ph.D. student in Nonprofit Leadership, recalls an event she planned for Aspiration , an organization that advises other nonprofits on technology.  “For one meal we were having hamburgers. We had everything we needed -- except condiments."

No big deal, right?  Wrong, says Carpenter. "People noticed that. People notice everything." Read more...

Richard McPherson, president and founder of McPherson Associates .

What are the biggest challenges you have in working with clients to develop an online list acquisition/fundraising strategy? How do you typically address those challenges? Read more...