cMarket's Jon Carson talks to NPTech News

NPTech News: What is the current focus of your company's business?
Carson: cMarket helps non profits to improve their businesses. We provide fundraising organizations with a unique internet based end-to-end fundraising auction platform that enables them to 1.) raise more money, 2.) expand their reach to build awareness for their cause, which combines to 3.) make their lives easier. Some of our non profit customers have moved their entire silent auction event to us to run online, others are running their auctions online with us as a build up to a live event. By being online, they naturally expand their reach beyond their geography or usual affinity audience to reach donors who are interested in the non-profit's mission or maybe just want to bid on some Red Sox tickets and other unique items. Read more...

Kate McGuinness, what is the decision process you use to determine what methods of contact best suits your individual constituents? Read more...