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The Buzz

The Buzz (1604)

Non-Profits Benefit From Getting the Message Out Early

Non-profits can benefit from sharing a challenge or crisis, such as the one faced by Planned Parenthood, early, reports The Chronicle of Philanthropy. How Planned Parenthood used social media to rally its supports is a good example of how taking control of the message early can engage supporters. 
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New Website Helps Charities Evaluate Themselves

A new website, PerformWell, helps non profit organizations evaluate how well they are performing their mission, reports The Chronicle of Philanthropy.
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Girl Scouts Go Mobile

The Girls Scouts are going mobile, reports Mobile Marketing Watch. Girls Scout organizations in 23 states will now accept mobile payments for cookies.
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Teaching Social Media to Benefit Classrooms

On the way to the SXSW conference social media managers will stop at local classrooms and give lectures about social media, reports the SF Gate. The tour will benefit the Adopt-a-Classroom organization.
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Online Thrift Store Benefits Charity

WebThriftStore.com, a new online thrift store, is partnering with the East River Development Alliance, reports Chron.com. All proceeds from the sale of items donated to the online store will benefit the ERDA.
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Small Charities Get More Access To Text Campaigns

Under a new program, small charities will have the opportunity to conduct more fundraising via text, reports the Chronicle of Philanthropy. The program is made possible by a deal between Mobile Giving Foundation and the Better Business Bureau.
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Nonprofit Uses Gender to Tailor Ad

A new billboard by the children’s advocacy group Plan uses facial recognition software to determine if viewers are male or female, reports CNN. The ad is then tailored to the viewer’s gender. 
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YouTube Next Cause Focuses on Non-Profits

YouTube has launched a new initiative YouTube Next Cause, reports the Non-Profit Quarterly. The program will help non-profits gain a YouTube following and promote their causes.
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Charity Webcast Gets Grateful

According to the Grateful Web, Bob Weir will team up with the National to perform a pod cast. The performance will benefit Headcount, a voter registration organization.
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Social Media Helps Empathy

A new study shows social media actually makes teens more aware of the needs of others, reports World Vision.
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