The Buzz (1604)
Social Media Guidelines are Necessary
As non-profits become more involved in social media, it is important that they develop a set of guidelines to govern how they use it, reports Social Brite.
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Non-profits and the Donate Button
Donate buttons are becoming essential to a non-profits website, reports Artez Interactive. It seems simple, but non-profits should take a few minutes to consider placement and design of the donate button. How the donate button is presented can impact its effectiveness.
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Are Videos Effective for Non-profits?
A new survey being conducted by YouTube and See3 Communications will measure the success rates for non-profit videos, reports the Chronicle of Philanthropy. The report will combine information about effectiveness, the non-profits budget and how the videos were distributed. The report is expected in May.
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Martha's Table Gets New Leader
According to the Chronicle of Philanthropy, the former chief executive officer of the Bill & Melinda Gates Foundation is set to become the leader of Martha’s Table. Martha’s Table provides meals and services to low income and homeless people in the Washington, D.C. area.
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Non-profits and Social Scoring
Charities, reports Fourth Source, need to focus on how they can use information about their supporters that they have gathered from social media to grow their mission. The process, referred to as social scoring, can help the non-profit increase their fundraising.
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Getting the Attention of Silicon Valley Funders
Is it possible for a non-profit to get the attention of Silicon Valley accelerator Y Combinator? Yes, it is reports Start Somewhere, Y Combinator has funded Watsi, a non-profit that lets donor fund medical treatments for in need. The article offers several tips for catching the attention of the Y Combinator fund.
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Improve Online Fundraising Performance
According to NPEngage, non-profits shouldn’t be afraid to have a clear direct ask on their homepage. This, along with removing obstacles to giving, such as making it to hard to find the donate button, should improve online fundraising performance.
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Crowdfunding Education
The online academic fundraising platform StudentBoat unveiled their new service, reports Yahoo Finance. The service allows students to showcase their academic progress and request financial assisstance from other members of the community.
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DoSomething.org Encourages Kids to Donate Jeans
DoSomething.org has once again teamed up with Aeropostale for the eighth annual ‘Teens for Jeans’ campaign, reports The Street. All donated jeans are distributed to local youth community centers.
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What a Fundraising Page Should Have
According to FirstGiving, every online fundraising page should include six important things including, a heartfelt message and clear fundraising goals.
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