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Consumerization and the Nonprofit
Consumers are the end users of most technology, and that does affect organizations such as nonprofits, reports Forbes. Nonprofits might find themselves investing in more hardware or software than before in order to connect with audiences.
In the days before personal computers and smartphones, software and hardware products were primarily geared toward organizations. Today, many tech companies have shifted gears and now focus on individual consumers as their end users.
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