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Using Social Networking Sites for Your Organization

Monday, Jan 14 2008
Tech Tips
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Using Social Networking Sites for Your Organization
Need a new way to communicate with current and potential volunteers and donors for your nonprofit organization? Why not use a social networking site like MySpace or Facebook? . Both MySpace and Facebook have sections specifically for 501(c) (3) nonprofit organizations.

With social networking sites, organizations can initiate a cause, get their friends and associates involved, keep them updated on activities, invite them to events, and even ask them to donate directly. 


Most importantly, with the social networking, your initial group is encouraged to spread the word about the cause, and the group of supporters can grow exponentially. Whether you want to spread the word about an issue or raise funds to help a cause, the viral aspect of social networking sites can help your organization with an immediate call to action.

Building a successful spot on a networking site does take a little time and effort. Here are a few tips to get started:

-Blog daily and add updates frequently in order to build and maintain momentum. Readers check blogs often, and if there’s no new information, they’ll lose interest.

-Visit other blogs and leave comments. This helps build the community and also gets people to click on the link back to your blog.

-Make sure your site has a link to your organization’s website. Make it easy for the community to find out who you are.

-Clearly tell your readers what action you want them to, i.e. register for a mailing list, donate, attend an event, etc.

Social networking is a great avenue to get people to help spread the word about your purpose.
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Pamela DeLoatch

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