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Jennifer Flaten

Jennifer Flaten

Mobile Fundraising Gaining Traction

Mobile fundraisingCharities such as The National Breast Cancer Foundation and Lifewater have successfully run mobile giving campaigns that utilize mobile devices to capture donations for several years now. But it wasn’t until the recent relief efforts for Haiti that mobile giving really played a huge role in fundraising. Now, many non-profits are wondering -  What is mobile giving and how do we utilize it?

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Social Media: What Works, What Doesn't

Everyone is buzzing about social media. There is no doubt that it connects people, but the big question is can it successfully work for a non-profit. According to Carol Meerschaert, Director of Marketing and Communications for Healthcare Businesswomen’s Association, it can. She feels “Done right social media can increase awareness, engagement and motivate volunteers“. Read more...

Constituent Data Management Trends

There is no doubt that correctly managing data is the key to success in the non-profit world. Yet, that is often easier said then done, non-profits have an overwhelming amount of data. The data encompasses the entire organization from tracking donors and gifts, to coordinating volunteers and events. Often non-profits deal with the myriad of data by running multiple databases, one for each facet of the organization. Unfortunately, while the databases work fine for holding the information, most are stand-alone. In addition, in order for databases to be useful they require constant update. Read more...

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