In Use:
Ticket Tailor works by giving organizations a space to sell tickets online to upcoming events both in-person or virtual. With Ticket Tailor – a nonprofit can build a landing page where attendees can register, create re-occurring events (such as workshops or webinars), and accepts major credit card payments as well as direct payment such as PayPal or Stripe.
Many features in the solution are customizable such as the URL, order confirmation page and the checkout form – allowing charities to brand their assets and promote their organization.
On the day of the event – tickets are easy to use on mobile devices and charities get access to a scanning app making check-in seamless. Using an app called Tazotix – a charity can review statistics of those who have checked in while filtering by ticket type.
Pricing won’t break the bank either. Ticket Tailor is committed to nonprofits and charities offering them a 20% discount. There is also an option to pre-pay credits in advance for $0.26 per ticket. Forgot to purchase pre-paid credits? In that case – users pay just about $0.65 per ticket sold. Funds are deposited into a charity’s account through Stripe or PayPal and registrants have the option to pay by major credit card. Ticket Tailor does not charge a fee if the event itself is free.
Technology Used:
Ticket Tailor integrates with many different technologies that enables it to run smoothly. Attendees can pay online with Apple or Google Pay while charities can take payment using Stripe, PayPal or credit cards.
A feature that the platform offers users is the ability to create a registration page for the event where attendees can purchase tickets. The URL is customizable and integrates with WordPress. There are options to embed the event registration page into the charity’s website and share on social media directly from the platform’s dashboard. Charities can also create customizable links so they know how the attendees heard about the event whether it’s from the charity’s newsletter, an email campaign, or advertising.
After the event – it’s important to collect, digest, and report on the data that the event generated. With Ticket Tailor – users have access to an analytics dashboard that shows how many tickets were sold, how many tickets were redeemed, and total revenue. They also have an integration with MailChimp so they can transfer attendee data into their CRM instance for later use.
Ease of Use:
Ticket Tailor has numerous videos that walks a user step-by-step through the creation of an event. A user can select the date of the event, input the venue, upload graphics while also setting parameters around the number of tickets sold. There is an option to have types of tickets such as general admission and VIP tickets that differ in prices. Users can also set a ticket limit while having the ability to activate a waitlist or set transaction fees. Charities and nonprofits have the option to allow their attendees to make a donation and/or pay the booking fee. So instead of the charity paying the $.65 platform fee per ticket – donors can incur the cost.
Besides how-to videos, Ticket Tailor offers a free trial, chat features, and email. What they don’t seem to have is a call center.
Recap:
Ticket Tailor is an event ticketing platform that gives charities and nonprofit organizations a 20% discount. The platform is more than just a place to sell tickets and offers users various tools and integrations.
A nonprofit can benefit from the platform from the time the registration page goes live – all the way to post-event data collection.
Advantages:
- There is no fee for free events
- Charities and nonprofit organizations receive a 20% discount
- Numerous features help keep nonprofits on track throughout the lifecycle of the event
- Easy to use platform with helpful videos and chat features
- Option for donors to give an additional donation or incur the booking costs of each ticket
Disadvantages:
- There doesn’t seem to be an emergency number to call in case there are problems during the event
- Downloading post-event data can be a challenge for some users
- Ticket sales can only be transferred using Stripe or PayPal – and not directly to a bank account
My Opinion:
I would look into Ticket Tailor if I was hosting an event. It seems like many of these features have nonprofits in mind like the ability to have donors donate an additional amount to the charity and/or incur the booking costs for the nonprofits.
Post-event I like that there is a specific analytical dashboard. While it may not be as robust as its competitors – I think it includes the “must-have” data points.
