In Use:
ThankView is a platform where nonprofit organizations can create and send “Thank You” videos to their volunteers. It can be created in minutes; branded with a university’s logo, and emailed or texted. The software is geared towards charities, colleges, and hospitals to raise funds; thank volunteers; or for marketing purposes. The idea came about when co-founder JD Beebe got married. He didn’t want to write wedding notes but wanted to show his guests how truly appreciative he was that they were able to attend. The platform which has been serving nonprofits for over three years has been widely accepted by universities, charities, and hospitals alike. “The reception has been pretty phenomenal,” Beebe states.
Not only can customers record videos, but they can choose from a variety of fonts, colors, and “call to action” buttons. The software automatically edits the video and clients can record a personalized introduction video and then cut to a more generic video; saving the customer the time it would take to continuously record the same message again and again.
Subscriptions start at $2,000 a year and increase depending on the customer’s needs. All subscriptions include cloud-based video storage; and the ability to schedule when they want to send out a video. Subscriptions also come with the ability to include a “Call to Action” button.
In today’s society it’s very important that a customer has insight to metrics. ThankView gives the customer the option to track data using a dashboard that can map who opened the video, who clicked on the call action, and other important information.
Technology Used:
ThankView works on all tablets and phones whether it’s a Mac or Android. Integrations include iMovie and Adobe Premiere. The platform is also compatible with CRMs such as Blackbaud and Salesforce.
Ease of Use:
Beebe wanted to ensure that any client could use ThankView without having to read a manual. To do that he had to make sure that the platform was easy to use. If nonprofits do run into trouble they can speak to their Customer Success Manager who can answer any questions a nonprofit or university might have.
Recap:
ThankView is a software that allows nonprofit organizations, hospitals, and colleges to record “Thank You” videos to send to donors and volunteers. The videos can also include a “Call to Action” button that nonprofits can use for marketing purposes. These videos can not only be branded but personalized with the recipient’s name - adding a personalized touch. ThankView also comes with a robust dashboard that includes the ability to track how many downloads a video received, who shared their video, and who opened it.
Advantages:
- While ThankView will work with corporations, they mainly focus on nonprofit organizations, universities and hospital.
- While $2,000 may seem like a lot of money- it only equals out to be about $166 a month. While the smallest nonprofits may not be able to afford this- many medium to large charities can.
- ThankView videos have an average of 60% open rate
- Ability to create a personalized introduction and then cut to a generic message
Disadvantages:
- Ease of use when it comes to creating and branding the video
- What if the video goes to the donor’s spam box?
My Opinion:
ThankView isn’t your average “Thank You” note. It’s a fun, innovative way to connect with your donors or incoming students while branding and marketing your organization. While many charities use the platform to send out “Thank You” notes – the software can also be used for marketing purposes such as “Call to Action”, a due-date reminder, or a case study that the organization can use for outreach.
My only hesitation with email greeting cards is the chance that it could go to the recipient’s spam. To counter-act this ThankView works with the client to make sure that the list is clean so they can have a minimal amount of emails that bounce back. Because of this the company has seen an average of 60% open-rate.
