In Use:

While nonprofits and charities have always been able to use Picactic the company recently decided to brand it differently and as Roman-Barnes states; “help bring communities together.” Many people might want to compare Movement with Eventbrite and in a way they are similar- they are both a platform that enables companies and nonprofits to sell tickets and manage registration to upcoming events, but unlike Eventbrite, Movement doesn’t charge nearly as much per ticket. While Eventbrite costs users 2.5% plus $1.99 per paid tickets; Movement charges nonprofits a reduced rate to best able support charities that may not have the funds to pay a massive amount per ticket sold. Nonprofits should expect to pay 1.8% of the ticket plus $0.80 per ticket sold. Included in the discounted price is access to all Picatic core features. It is worth noting that both Eventbrite and Movement do not charge fees for free events. 

Technology Used:

A volunteer in charge of registration for an event would need to download Movement’s app which is compatible with both Macs and PCs. The app itself it catered to a customer that may not be as tech savvy as your average web designer. For those nonprofits with a bit more experience, Movement does have an option for developers. On the app, customers can track statistics ranging from unique visitors to how many tickets have sold for a given event. Movement integrates with other applications such as Mail Chimp and Slack- enabling nonprofits to include promotional tools such as discount codes. The day of the event, nonprofits are able to use the app to check in guests to the fundraiser.

Ease of Use:

Customers find Movement easy to use once a user gets acclimated. The onboarding process is fairly simple so customers can begin setting up their page and start selling tickets promptly. If they run into any problems they can reach out to customer support with any questions or concerns that may arise.

Recap:

Movement is a global online ticketing company catering to events and fundraisers for nonprofits. Customers may know Movement by their counterpart Picatic. Movement has numerous features including the ability to check data surrounding the fundraiser; an app that lets customers scan in guests the day of the event; and the ability to integrate with more than 500 applications. 

Advantages:

·         Customer service is friendly and attentive
·         Movement recognizes the needs and wants of nonprofit organizations
·         Discounted pricing for nonprofits compared to Picatic and Eventbrite
·         Supports nine currencies, global company with partners in Canada, the United States and New Zealand among others
·         Integrates with over 500 common applications

Disadvantages

·         Customer service only supports English-speaking customers
·         Support is not 24/7
·         Limited data analytics and capabilities 

My Opinion

Movement is a great option for an online ticketing service. They have the capability to do small events, conferences, and fundraisers and their customers rave about the attentiveness of customer support. There are some issues that Movement needs to work out before they become a global threat to their competition but if they can work out the kinks and survive the growing pains, they have a chance of being very successful.