Estimated reading time: 3 minutes, 26 seconds

Review: needls

needlsDonors cannot donate to a nonprofit organization if they do not know that organization exists.  A fundraiser can’t be successful if no one knows about it. These are two reasons why nonprofits and charities are turning to digital ad agencies to expand their charity. It’s no longer enough to create a Facebook page and hope that potential donors and volunteers will “like” a charity’s page and donate to their cause.

Today, businesses and nonprofits not only have to create social media pages but advertise within the platform to reach potential benefactors. Needls., a software company aimed at helping small businesses advertise on social media platforms hopes that with their software, nonprofit organizations will be able to reach potential givers through social media such as Facebook, Twitter, and Instagram.  

In Use:
With RoboAgency, Needls. can successfully create and monitor paid advertisements and campaigns twenty four hours a day and seven days a week. On their website they boast that all a company has to do is “answer just a few questions.” In turn, Needls. “will create hundreds of ads for you.”  They do this by targeting a charity’s audience as well as using data analytics to track the campaigns.  Needls. works with the nonprofit organization to create ideal ads and landing pages that will engage potential donors.

Technology Used:
For $100 a month, RoboAgency includes automated ad creation, adjustments and full analytics to their customers. They were specifically made to help the non-tech savvy company reach their advertising goals. With this is mind there is limited technology a nonprofit will have to know to use this platform. When it comes to ad and campaign creation a nonprofit can have a lot of say or a little say in what that ad or campaign looks like.  Needls. has the ability to give their customers a simple report to show which ads are performing best and/or metrics that help the customers improve their ROI.

Ease of Use:
Needls. was created to help small companies who were not tech-savvy and therefore strive to make sure their software is easy for all of their customers to use. While the software helps nonprofits create advertisements and campaigns to attract benefactors and awareness for their cause, they do not have to actually set up the ads. Needls does that for them. If nonprofits do have questions Needls can be contacted by email or phone.

Needls. created RoboAgency to help small businesses and nonprofits advertise on social media platforms easily and effectively. Not only do they post ads for the organization but monitor it 24/7 ensuring that it’s performing well. If there are issues, RoboAgency tweaks the ad whether it’s 2:30 in the afternoon or 1:18 in the morning. Nonprofits will also have availability into the metrics and ROI so they can see how their campaigns and advertisements are performing.


  • Advertising on social media takes a lot of time that smaller organizations may not have. With Needls.’ RoboAgency, charities can spend less time advertising and more time helping their constituents

  • RoboAgency creates the ads and monitors it

  • Great for non-tech savvy organizations or organizations hoping to obtain new benefactors

  • Customers have the option to see metrics/ROI so they can gage how their campaigns/ads are doing

  • Disadvantage

  • $100 per month is more than a lot of nonprofits can spend on marketing/advertising

  • Great for awareness but may not guaranteed to bring in new benefactors

  • My Opinion:
    Needls’ RoboAgency seems too good to be true and I would advise nonprofits who are thinking about using RoboAgency to proceed with caution especially since $100 per month is a huge part of a nonprofit’s budget. I do believe RoboAgency has the capability to garner awareness for a charity or nonprofit organization, but I’m still a bit skeptical that a nonprofit will obtain enough donations from these social media ads to make the price tag worth it. If a nonprofit does have enough money in their marketing budget to spend on Needl.’s RoboAgency, I would recommend trying it for a few months to see how they like it.

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    Danielle Loughnane

    Danielle Loughnane earned her B.F.A. in Creative Writing from Emerson College and has currently been working in the data science field since 2015. She is the author of a comic book entitled, “The Superhighs” and wrote a blog from 2011-2015 about working in the restaurant industry called, "Sir I Think You've Had Too Much.” In her spare time she likes reading graphic novels and snuggling with her dogs.

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