A Customer relationship management (CRM) tool is essential to any successful business. Without a functioning CRM, business relations often fall stagnate and customer retention rates drops. This is no different for a nonprofit organization. Without an adequate CRM, charities have a hard time staying in touch with their donors, fundraising, and managing day-to-day tasks. While there are numerous CRMs to choose from (Salesforce, Insightly, and Infusionsoft being some of the most popular ones amoung nonprofits), it’s important for a nonprofit to choose one that is cohesive to their organization. In Use:
Kindful, based out of Nashville, Tennessee is a CRM that works exclusively with nonprofits and charities and hopes to change the way customers look and feel about CRMs and databases. Acknowledging that data “is the last think you want to look at” Kindful hopes that by using their easy user-face will be the best part of their day. The CRM works by allowing users to get a complete view of their donors through automated reporting, a comprehensive history of their donors and online fundraising.
An important part of any CRM is how easily they integrate with other software tools and services. While Kindful’s list of partners could be lengthier, they currently feature QuickBooks, EventBrite, Google Analytics, and Facebook among a few others. By partnering with these platforms, a nonprofit can theoretically have a seemless on-boarding process – an issue that many businesses and nonprofits alike worry about when changing their services.
Ease of Use:
According to many users, one of the best things about Kindful is that it is easy to use. Furthermore, customer service representatives are always there to help a customer should they run into any problems.
Technology Used:
Like any CRM tool users would have to have access to the internet to be able to download all the necessary information. It is also helpful if nonprofits are already using platforms that integrate well with Kindful- making the integration as painless as possible.
Recap:
Kindful is a CRM tool created exclusively for nonprofits. It gives charities a clean user-face where they interact with donors and obtain analytics that will help them increase their growth as a nonprofit.
Advantages:
I think Kindful is a great tool for small nonprofit organizations. It has the basic tools needed to obtain potential donors, fundraise, and run analytical reports. I have a feeling that medium and large nonprofits may want a CRM that can do more for their organization than the standard tools and services. Now while this is a disadvantage I don’t think that there’s anything wrong with that. If Kindful markets themselves to smaller nonprofits I can see them having a lot of success in the future.
