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Sage North America Will Help Educate Attendees AFP Conference

Sage North America has announced that it will help educate attendees and promote volunteerism as part of the Association of Fundraising Professionals’ (AFP) 47th International Conference on Fundraising, being held April 11-14 at the Baltimore Convention Center in Baltimore, Md. Bridget Brandt, senior marketing manager for Sage’s Nonprofit Solutions business unit, will present an education session on donor loyalty, and Sage will sponsor and participate in the AFP Foundation for Philanthropy’s 2010 Day of Service.


Sage will also host an April 12 cocktail reception at the Baltimore Marriott Waterfront for its customers, AFP attendees, and members of the media, while the company’s Sage MIP Fund Accounting and Sage Fundraising software products will be exhibited in booth 731 of the conference’s trade show.

The AFP Day of Service program will be held on Saturday, April 10, prior to the start of the AFP conference. Managed by Catholic Charities and sponsored by Sage, the program will provide AFP conference attendees with hands-on opportunities to help the community. Groups of volunteers, including Sage employees, will spend the day engaged in activities to benefit multiple Baltimore area organizations, including Gallagher Services, My Sister's Place Women's Center (MSPWC), Our Daily Bread Employment Center, Sarah's House, St. Vincent's Center, and Villa Maria Residential Treatment Center.

On Monday, April 12, Brandt will present “How You Can Create Experiences That Foster True Loyalty.” The interactive session will show attendees how to identify, enhance, and improve donor loyalty through real world tips and techniques. Brandt will discuss lessons learned from several for-profit companies, including Nordstrom and Starbucks, and show attendees how developing donor relationships through great experiences can result in an enthusiastic and loyal fan base.

Brandt has developed and promoted award-winning, “outside the box” educational and marketing programs, and is experienced in the production and management of mass media, direct mail, market research, target marketing, and surveying. She is an active volunteer with Girl Scouts of Central Texas, the Christmas Bureau of Travis County (Texas), and the Dell Children’s Hospital (Austin, Texas), as well as a member of the Austin Chapter of the American Marketing Association (AMA).

For more information about AFP’s 47th International Conference on Fundraising, please visit https://conference.afpnet.org/. For more information about Sage North America’s Nonprofit Solutions, please visit http://www.sagenonprofit.com or call 800-811-0961.

About Sage Nonprofit Solutions

Sage North America has been serving nonprofit and governmental organizations for more than 30 years. The company currently helps more than 3.1 million small and mid-sized businesses and nonprofits in the U.S. and Canada increase efficiency and more easily manage their operations through the use of technology. From fund accounting, donor and fundraising management, and fixed asset management, to online donation processing, human resources, payroll, and health care, Sage offers a software product or service to meet the organization’s need.

About Sage North America

Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs more than 4,100 people and supports 3.1 million small and medium-size business customers, including medical practices supporting more than 80,000 physicians in the United States. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 13,400 people and supports 6.1 million customers worldwide. For more information, please visit the Web site at www.sagenorthamerica.com.
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