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Donors Seek to Give on a More Personal Level

Donors Seek to Give on a More Personal Level Isi Parente

Donors are giving more on crowd-funding platforms and nonprofits should pay more attention to this trend, reports the Chronicle of Philanthropy.

Earlier this summer, as my colleagues and I reported on the $471.4 billion that “Giving USA” estimates was donated in 2020, one question kept nagging at me: What was missing from that eye-popping number?

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