“Community foundations and other nonprofits serving their communities have their hands full,” says Ben Ashpole, president and CEO of Updentity. “Annually, 11 percent of all addresses change (http://www.census.gov/), and one percent of our population dies (http://www.cdc.gov/). These organizations spend a lot of resources trying to maintain that kind of information about their donors and contacts. Updentity aims to help these organizations facilitate stronger communication and improved relations with their constituents by keeping their organization’s database complete and current. A community foundation can be confident they are reaching out to the right people with Updentity. That, simply, delivers better results.”

Through integrations and plug-ins, Updentity works seamlessly with any system, including software such as Blackbaud® Raiser’s Edge, email marketing programs like Constant Contact® and social media such as Facebook®*, and continues to work with additional programs and applications used by nonprofits.

Heather L. Scott, Chief Operating and Development Officer for ACT for Alexandria (VA) stated that Updentity was an important part of a recent campaign to raise operating dollars. “We worked with Updentity to update our database emails. The project was straightforward and took very little time to implement. With those updated emails, we did a campaign to raise operating dollars for ACT. We were able to concentrate on a video and social media components instead of our database contacts. With the information that Updentity provided us, we were able to raise 900% more than the previous year. The return on our investment in Updentity was extraordinary.”