Chapters and articles in the eBook include:
Social Media
- 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter
- 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon
- Three Ways to Use Social Media in Your Next Campaign by Amy Sample Ward
- Social Media and Its Relationship with Online Fundraising by Carie Lewis
Email Marketing
- The Science of Email by Steve MacLaughlin
- Speak to the Inner Angel, Not the Inner Bookkeeper by Kivi Leroux Miller
- Want to Raise Money Online? Don't Forget about Email By Farra Trompeter
- Nonprofits + Internet = People Inspiring People by Ted Hart
Mobile
- Getting Personal with Mobile Optimization by Ben Wong
- Mobile Fundraising by Jeff Patrick
Peer-to-Peer Fundraising
- Expanding Beyond the Fundraising Event by Robyn Mendez
- Think High-Tech / High-Touch to Optimize Peer-to-Peer Fundraising by David Hessekiel
- Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith
- Peer-to-Peer Fundraising IS a Social Medium by Donna Wilkins
Integrated Marketing
- Integrated Marketing: Yesterday and Today by Dennis McCarthy
- Your Donors Don't Live Only Online or Only Offline, So Why Do Your Communications?by Marc A. Pitman
- Integrated Marketing and Online Fundraising by Roger M. Craver
- Online Fundraising by Scott Pearl
- Improving Direct Marketing Response with Online Advertising by Richard Becker
