With SRO, nonprofits will be able to broaden sales channels, provide flexible pricing, printing, delivery methods and sales flow options, and process data via the Query Builder to further goals and objectives for strategic planning. Also, the structure of the solution allows for the capacity to handle everyday sales or major events.

SRO key features include:

• Dynamic Pricing and Embedded Logic - Allowing organizations to maximize revenue for each event or show by controlling all aspects of pricing and seat availability with a broad set of conditions.

• Rules Engine - Allowing dynamic automation of ticket prices, packages, discounts, availability and promotions based on predetermined conditions.

• Promotional Prompts - Dynamically triggered by user and/or customer activity to ensure that customers know about all available discounts and packages, which optimizes upselling and cross-selling opportunities.

• Mobile Platform - A fully integrated mobile interface, complete with "pick your own seat" functionality.

• Sophisticated Subscriber Management - Efficient and comprehensive subscriber management functionality, allowing users to create complex series and packaging offers while making the purchase and fulfillment of these subscriptions easy for box office staff.