The new Social Score service provides nonprofits analysis and categorization of donors, volunteers, peer fundraisers and other constituents by measuring their level of influence and reach through publicly-available social media activities on networks including Facebook, LinkedIn, and Twitter. The data are then made actionable for organizations by including analysis on how to increase awareness by cultivating high-value relationships with influencers, positively guide reputation, and potentially raise more money while increasing memberships and event attendance.

The service is available through Target Analytics^®, a Blackbaud company that offers solutions for donor acquisition, prospect research, donor benchmarking, custom modeling, and data enrichment services to more than 6,000 nonprofits.