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It Isn't too Early to Plan for Fall Fundraising Featured

It Isn't too Early to Plan for Fall Fundraising Benjamin Voros

It Isn't too Early to Plan for Fall Fundraising

It is that time of the year again when great fundraising initiatives take place. With fall here with us, it is about time you start thinking of the fundraising ideas for your organization. As the head of a nonprofit organization, this is the perfect time to cash in all the positive vibes, generosity and coziness that come with fall by organizing an event. As you plan to host events, here are some helpful tips to help you make it worthwhile.

  1. Set your fundraising goals

Before thinking of raising funds for your course, you must set your fundraising goals to succeed in your endeavour. Understand the amount of money you are planning to raise, the programs you want to fund and the purpose of those programs. This will make your fundraising easy and effective. It will also be easy to persuade your donors.

  1. Partner with local businesses

Fall is a perfect opportunity for many local businesses to drive sales and make new customers. Therefore, collaborating with them at such a time can be perfect if you intend to increase awareness and generate positive publicity. Find local stores to partner with, such as restaurants or clothing boutiques, who will accept to give some of their proceeds on a specific day to charity. Such partnerships can increase cash for your nonprofit while also increasing foot traffic to the restaurant or store.

  1. Organize your volunteers

Even after getting support from local businesses, you still need volunteers to make the event a success. These are the people who will donate in cash or those that will help in various activities during your fundraising. Set up a fundraising committee and end-of-the-year giving goals. The committee will help plan the events and guide in the process of fundraising.

  1. Set up an online fundraising site

Many people can now access the internet. As a charity, you should take advantage of this by establishing a website with a “Donate Now” button. This will increase your donations and help you incorporate social media and other platforms for your cause. Moreover, being available online makes you trustworthy, and donors will see you as a serious nonprofit.

  1. Plan accordingly

While fall can be a great time to host fundraising or donor events, you must start early if you want to experience the potential offered by this season. Know things that will make a difference in your fundraising and plan for them accordingly. Furthermore, identify the kind of event you want to host, the facilities you need and the people to call. Always know that a great event begins with proper planning.

  1. Write donor appeal letters

As outdated as they may seem, donor appeal letters still play a crucial role in fundraising, even today. You must know that good gifts come from good asks, so once you have your fundraising strategy in place, ensure you write persuasive appeals ahead of your events or donor meetings. Appealing fundraising letters can change your fortunes and increase the amount of donor funds.

  1. Organize Halloween fundraiser

A Halloween fundraiser may be an excellent idea, especially if your nonprofit works with children. Plan a pumpkin patch fundraiser to get your team outdoors and keep them in a holiday spirit. If you want this event to succeed, start planning months before the main event so you can get all the details right.

In short, if you want to succeed in your fundraising this fall, start by getting your organization ready for the funds' drive. The above tips will help you achieve critical success, even as you look for additional approaches.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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