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Summer Fundraising Ideas for Nonprofits Featured

Summer Fundraising Ideas for Nonprofits Mason Dahl

Summer is a great time to forget your troubles, go out and unwind. This is a time where everybody wants to enjoy outdoor activities, watch fireworks and eat as much BBQ as they can. While these are the main activities that define the summer in many states and countries, other activities are perfect if planned during summer. Fundraising is one of them. With a large number of people now coming out to enjoy themselves, and most of them are excited, perhaps this can be the perfect time for you to fundraise for your nonprofit. Here are some crucial fundraising ideas that can help you as you plan for the summer. 

  • Set up peer-to-peer fundraising campaigns

Peer-to-peer fundraising is a great way to reach donors by empowering individuals to raise funds on behalf of a cause. During summer, various methods can be used by peers to obtain a given amount. One of them is a surfing competition. Surfing is a highly enjoyable and competitive game that is not only full of fun but the skills that surfers display are breathtaking to watch. During the summer, enthusiasts line up on beaches in their thousands to admire surfers and take part in it. As a nonprofit leader, this can be a perfect opportunity to hold a surfing competition and ask participants to fundraise for a particular cause. Surfers can secure pledges from their friends, family, businesses, and colleagues, which will be a plus for your cause. You can make it better by asking participants to create a peer-to-peer campaign or even set a minimum amount for people to participate. Develop a campaign page to help highlight your campaign goal and the purpose of the money you are raising. You can print t-shirts, create bracelets, and sell them during the surfing event. Spice it by presenting prizes for the winners. For those who do not like surfing, you can organize kayaking or relay swim to take advantage of a great summer outdoor. 

  • Create an online fundraising page

Now that the coronavirus pandemic is here with us, the in-person fundraising activities may not be convenient. This is where online fundraising methods come in handy. Take advantage of technology and various available platforms to ensure that you get the money you need for your cause. Start by setting up an online fundraising page. You can do so on platforms such as GoFundMe, which is one of the most famous fundraising websites out there. Create a beautifully branded giving page that attracts new donors, increases the amounts raised, and drives repeat giving and donations. On your page, ensure that the donation amount is well stipulated and donation receipts are customized. Share updates regularly with the donors and update them when there is a new development. You can use a website such as NetworkforGood that offers templates and step-by-step guidance. 

  • Create a giving club

A giving club is a right approach if you already have an existing fundraising method and donors. Take your fundraising to the next level by developing a giving club. Among the examples of the giving clubs is Subscription Giving, a method that has proven to help small nonprofits raise twice as much the amount of cash they could raise using the conventional approaches. With the giving behavior proving to be moving towards subscription-based giving and even purchasing, perhaps now can be the right time for you to conform to the change. 

With the right fundraising initiatives and proper planning, summer fundraising can raise thousands of dollars for your nonprofit. However, it all depends on the type of event or campaign you undertake and how it resonates with your supporters. Therefore, be careful in determining what will or will not work for your donors.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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