When we talk about promoting a non-profit event, it is honestly all about building proper strategies and plans. Even though it might not seem that complicated, you will definitely need proper planning if you want to get this right. Your main goal is to grab the attention of the potential attendees and also encourage new registrations.
So if you are someone who is working in a non-profit team and you are looking for marketing strategies, then this article is definitely for you.
How to promote a non-profit event the right way?
If you are organizing a non-profit event, it is better to keep it public and open for all, so as to get maximum interested candidates. And there are many channels, both digital and printed, that you can use for marketing. Here are some of the best strategies you can go ahead with.
- Email marketing.
Email marketing is a great component to boost attention for your nonprofit event. You can send out a "save the date" mail and send out a few reminders and details like the guest speaker, registration deadlines, etc. You can send the email to your entire list for one time and after that you can send the reminders based on the interactions you received with the first email. You do not want to annoy the people for sure.
- Social media.
This is one area where you definitely need to put efforts in. You can create a Facebook event and post about it on the official page of your organisation. You can use multiple other platforms apart from Facebook like Twitter, Instagram, etc. Plan a social media calendar so that you are not posting about the event way too often so as to create a sense of irritation among the viewers. Play around with the variety of content ideas like a countdown post to your event, exciting pictures, online auctions, etc. You can even post stories about the volunteers involved, create hashtags and ask your friends and followers to share the posts too.
- Calls to action.
That can be many forms of a call to action. You can add a statement at the end of your email campaign, a photo series in your social media post, for a landing page on your website. It is about gaining traffic and encouraging registrations and you need to make the most of it.
If you have your own blog, it's a great medium to promote your event to your supporters. You might use a blog post on the landing page of your event where you can even add small blog posts to your landing page which explains additional details about the event.
- Verbal recommendations.
Word of mouth is definitely one of the oldest tricks available but it still works and there is no harm in trying it out. Don't we trust better when our friends recommend something to us? You can use this strategy and network with people around you. Encourage your volunteers and employees to spread the word as well.
Apart from these, there will definitely be other channels and marketing strategies that you can apply to promote your nonprofit event. But remember that timing is an essential factor and your strategies need to be aligned with your overall brand. Also keep measuring the result so that you know what's working and what's not. Hopefully these strategies will work for you and give you a place to start. Good luck!