Even with the right target, messages must be packaged to resonate well with potential donors. Nonprofit Hub points out that fundraising teams need to think outside the box to ensure that the messages they deliver are always appealing to the donor base. Regular practice will also improve pitches by ensuring consistent content and the right context. Since donors are moved by the consistency of efforts and messages, nonprofits should find tools that help them deliver consistent appeals and pitches to their donor base.
While consistency is a good thing, being specific is highly crucial as it allows donors to know your intention, the amount required and the timelines that the amount should be availed. Always keep your messages focused and understandable. Some of the essential tools that can help you achieve the above include:
Mobile point of sale (POS) systems
As mobile technologies continue revolutionizing different fields, fundraising has not been left behind. Mobile POS systems are no longer cumbersome. They can now be used in small handheld card readers attached to smartphones. This advancement has taken POS to another level as they can be carried around, making it easy for the staff of nonprofits to collect donations without necessarily handling cash. They can be integrated with customer relationship management (CRM) tools to ensure all collections are recorded and receipts printed as a confirmation that donations have been received.
Cloud-based desktop solutions
One of the issues with supporting remote fundraisers is offering them an environment and resources that are needed to access their office. In the past, this was difficult and costly for nonprofits that needed to spend the minimum amount of money they can so that they can save the rest. However, with the advancements that have been made in technology and cloud computing in particular, this is not a challenge anymore. It is now easy to access the main office securely. This allows employees of nonprofits to work from anywhere at any time without worrying about cost. Some of the cloud-based solutions that a nonprofit can take advantage of include Office365, Zoom and G Suite, and others.
Rugged devices
Fundraisers participate in activities that require them to cover substantial areas to meet potential donors for specific causes. This is sometimes difficult because weather conditions and different other factors may be harsh. Despite these challenges, donation drives must be carried out if deadlines and causes are to be funded. To solve this problem, cost-effective technologies such as Chromebooks that are portable, less costly and durable can be acquired for nonprofit staff to keep them doing their work even under unfavourable conditions without breaking the bank.
In short, while fundraising can be an uphill task with lots of challenges, equipping staff with the latest remote technologies will ensure the message is not only received but the amount of donation to meet different demands is collected as well. Some of these technologies include cloud-based desktop solutions, rugged devices, POS systems and tablets, among others.
