Good email click-through rate
Settling on a good click-through rate (CTR) is always challenging. However, a click-through rate of 10% for email marketing is generally considered to be good. The problem however is that many emails don’t even get close to that. Many email CTRs may be as low as 1.04% depending on the industry. The best way to identify your click-through rate is by checking your email service provider to find out how the normal CTRs for your industry. If your rate is lower than the average, you need to do more to target higher rates. Below are the 5 tips which will guide you to improve your rates.
- Segment your subscribers
Define your subscribers through different subscription lists and markets. You can divide them into emails that go to everyone as well as those that you send to specific targeted lists. You may have a list of past supporters and another one for prospects. With such different groups of people, you will definitely want to send them different messaging. Having separate audiences helps to tailor your message to the people you want to open your emails and therefore improve your click rate.
- Deploy analytics
Analytics can offer great insight if you closely pay attention to it. However, you need to know the kind of information to pay attention to and the data to gather. Understanding your email analytics helps you understand the types of content that your audience wants. You can use analytics to your advantage and plan better for the future through split testing and analysis of the outcome.
- Be a reputable sender
Most people check the name of the sender before deciding whether to open an email or not because of the large number of scammers trying to gain attention. People often get so many emails that they are not sure of the sender as some are malicious. To become recognizable from the rest however, use your brand as a sender name. Alternatively, you could combine the sender name with your brand name as this approach might yield better results.
- Format your emails properly
Formatting your information correctly makes your emails attractive and easy to read meaning readers may not be bored while reading or forced to abandon it altogether. Some areas that you should concentrate on in your formatting include making your emails mobile-friendly as more people use mobile devices than desktops. Avoid using too many images as this may hide information, and making sure the width of the emails is right.
- Provide top-notch content
Once you send your email, the subscribers will always expect something new and captivating. With this in mind, you should always keep your content fresh and interesting to ensure that they click your links. Make your email interactive by using content such as animated GIFs, videos and video thumbnails to get the attention of your audience. Also, use images since humans are highly attracted to images and visuals. Emails that have images have a higher click rate than those that do not. You can also ask for feedback or run a poll to get the audience’s views.
Sticking to these tips can help your nonprofit improve your email click-through rates. However, you need to do more to create a strong email campaign that converts.
