The Golden Age of Fundraising Technology - The Engagement Nexus

A shift has happened. A shift in how we use technology to further fundraising efforts. We no longer focus on counting hits, click-through, likes and posts; understanding these may not lead to conversion—to the actual gift. We focus on something more human. We strive to connect with donors.

Technology’s pulse surges through various behaviors from how we use our phones to how donors fundraise on social media (SM) to seamless infrastructures that allow us to work more quickly. In our culture of faster communication and greater connectivity fundraisers are challenged by ever increasing track-ability and the stark reality of where donor dollars truly
come from.

A Special Fundraising Report

Most of us see and connect with the world through our phones. Everyday technology offers us new ways to shop,
locate a restaurant, fact check or kick in a few bucks to a friend raising funds for a cause. Steve McLaughlin, Blackbaud Director of Analytics says this year “…we’re really seeing the emergence of mobile from a donor perspective.” He adds, “Research at the end of 2014 showed 10% of online gifts happen on a mobile device.”Fundraising Special Report