Back in 2018, I wrote a review on Virtuous’ new online donation platform. Founded by Gabe Cooper in 2014, Virtuous is a non-profit CRM whose mission is to empower charities to grow generosity. Their multiple platforms aim to make it easier for nonprofits to engage with their donors while taking some of the heavy lifting off of their shoulders.

As Giving Tuesday approaches, many nonprofits are turning to fundraising platforms such as GoFundMe and Crowdfunding.com to seek donations from past and new donors alike. Giving Tuesday occurs the Tuesday after Thanksgiving and encourages holiday shoppers to make donations to charities around the world. Aiding nonprofits to reach their fundraising goals is Snowball (formally @Pay), a fundraising software that makes it easy for nonprofit organizations to collect donations.

Fundraising is a critical component of any successful nonprofit organization. While it may be essential, it is also time consuming. Reaching out to donors takes time. Often, the end result falls flat. SimioCloud (owned by Moore, a provider of performance-driven marketing solutions), recently announced their newest solution, SimioAudience in hopes to cut down the time an organization needs to fundraise by providing a list of prospect donors that have given to similar nonprofits in the past.