Facebook donations have given nonprofits the ability to fundraise from their donors on the world’s leading website with much ease.  With just a Donate button on Facebook, fundraisers can get funds for different causes from all over the globe. While the help that nonprofits have received from Facebook cannot be downplayed, some nonprofit leaders are concerned with the changes that are affecting their charities. Some of these leaders are discussing the possibility of leaving Facebook entirely due to the increasing perception of censorship imposed on nonprofits’ messaging, which puts barriers between them and their donors. One of the reasons that might have informed the decision by Facebook is the Cambridge Analytica saga that led to massive disinformation and data collection.

The power of social media cannot be overemphasized. It plays a critical role in different industries and is a vital component in fundraising strategies for any modern nonprofit organization. A good presence of your nonprofit in social media will not only help you in reaching more people but will also aid you in fostering your community of donors. Furthermore, a successful social media presence has a direct correlation with the amounts raised.

Your organization can get more return on its advertising investment by running ads simultaneously on Facebook and Instagram. While the two platforms are separate social media powerhouses, they are both owned by Facebook.