“In this year of unprecedented disasters, it’s humbling to see how many organizations mobilized armies of volunteers, served hot meals, rebuilt homes, provided shelter, rescued people and pets, and stood up for victims in need wherever and whenever they were needed,” said Rachel Hutchisson, Blackbaud’s vice president of corporate citizenship and Philanthropy.
#GivingTuesday Donations Grew in 2017
#GivingTuesday online giving grew by 500% since its creation in 2012
Online giving has jumped by 28% since 2016
Online donation volume grew by 20% compared to 2016
8% more social good organizations received an online donation on #GivingTuesday 2017 compared to 2016
Technology Continues to Drive #GivingTuesday’s Success
Online average gift amounts exceeded $134
About 26% of online donations were made from a mobile device
“Blackbaud has been monitoring and measuring #GivingTuesday online giving trends since the very beginning, and this year, we continued to see a double-digit increase in online donations,” said Steve MacLaughlin, Blackbaud’s vice president of data and analytics. “There was also strong growth in the volume of online gifts and average gift amounts. The modern day donor continues to increase their use of mobile devices and we saw that trend continue on #GivingTuesday 2017.”
For more information about #GivingTuesday, visit
www.blackbaud.com/givingtuesday.
