- Create a website for your nonprofit and update it regularly.
A website plays many roles in an organization, be it a for-profit or a nonprofit. As such, you should never underestimate its capabilities for your charity. It is often the first impression to donors, supporters, volunteers, clients and staff. A website is an important source of accurate information on your cause, your mission and vision and other things such as stories about what you have achieved.
- Social media
Social media has become an indispensable tool for nonprofits, as it is for other organizations. With a social media presence, you get to know what is going on, trending, and important to the people. Therefore, ensure you have social media accounts like YouTube, Facebook, Twitter and Instagram, which are some of the platforms that most potential donors use. Ensure you have the right social media management team and post the right stuff regularly.
- Develop a blog
Even with a website and social media presence, you should create and maintain a blog for your nonprofit. A blog is an effective tool to share recent happenings within your organization or provide more knowledge to the readers on the nonprofit space for those who want to know more about your activities. A blog allows you to write about different topics, including tips and current news, and share your organization's experiences with other people.
- Write a copy that stands out
Even if you have a good website, it might fail to attract the right people if its copy is not great. Therefore, in addition to developing an attractive website, write an eye-catching copy that visitors can read and get informed. This should also be the case in all your writings on emails, websites and letters or even mechanize. Make a witty, attractive and appealing copy and see the results you get from it.
- Ensure you have a social presence
Ensure you provide statistics and numbers on your website to showcase your influence and the goals you intend to reach in a specific time. Furthermore, showcasing the achievements that your organization has made during your time. You can also include things like testimonials of the people you have helped.
- Connect your social media, blog and website
Using backlinks and directories, ensure your website, social media and blog are connected to one network. This will ease the navigation process for the visitors and make it simple for them to explore the ideas suggested. Making your website and online resources easy to navigate gives your visitors a good experience.
- Use multi-channel marketing
After designing your messaging and schedule, you need to develop an approach to follow up and reach potential donors or people. You can reach them through your social media pages, website, email and phone. Since people are sometimes too busy, a single method of communication may not be enough to get their attention. Therefore, look for as many methods as possible to reach and follow them up. For example, an email can be ignored. Therefore, you can use a phone call to follow up.