| White Paper - Marketing Strategies and Planned Giving |
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| Written by Blackbaud | |||
| Friday, 08 February 2008 11:55 | |||
According to Giving USA 2007, charitable bequests totaled an estimated $22.91 billion in 2006. As in recent years, these charitable bequests made up less than eight percent of the estimated total giving that year. But research shows that one in three individuals would be willing to consider having a charity named in his or her will. | |||
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