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| U.S. Charities Experiencing Social Media Fundraising Boom |
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| Written by News | ||||||||
| Friday, 12 March 2010 16:26 | ||||||||
To date, 50 charitable organizations use Boundless Fundraising to enable participants in more than 8,500 events to achieve and, in most cases, exceed their fundraising goals. Nonprofits currently using the application include American Cancer Society, American Heart Association, Autism Speaks, Canadian Cancer Society, and National Multiple Sclerosis Society. “Recent changes made on Facebook have opened up new opportunities that we’re helping nonprofits take advantage of so they can achieve new levels of fundraising success for their events,” said Donna Wilkins, president of Charity Dynamics, Inc. “These giving results for Boundless Fundraising indicate that social media fundraising is experiencing strong momentum in the nonprofit marketplace, and we fully expect this trend to continue well beyond 2010.” Boundless Fundraising is a highly effective online fundraising tool that empowers nonprofits to mobilize social networking communities on Facebook® in support of their causes. The application enables event participants to leverage their Facebook networks to reach more donors, raise more money, increase awareness and build enduring support for nonprofits and their missions. Launched by Charity Dynamics in late 2008, Boundless Fundraising is used by nearly half of the organizations represented in the Run Walk Ride 30—an annual ranking by the Run Walk Ride Fundraising Council of the largest athletic event fundraising programs by revenue in the country. Wilkins is speaking on a panel titled Debunking the Myth of Social Media Fundraising at the upcoming South by Southwest (SXSW) Interactive Festival in Austin, TX. The panel discussion—happening Saturday, March 13 at 12:30 CT at the Austin Convention Center—will feature case studies examining successful fundraising strategies that incorporate Boundless Fundraising and other social media tools. About Charity Dynamics Charity Dynamics provides comprehensive online solutions for nonprofit organizations. From strategy to implementation and beyond, Charity Dynamics partners with clients of all sizes to deliver the services, software, and support they need to meet their objectives. Organizations using the company’s innovative social networking application, Boundless Fundraising, have raised more than $15 million directly through the application since the beginning of 2009. Charity Dynamics’ clients include The ALS Association, American Cancer Society, Chesapeake Bay Foundation and the National Multiple Sclerosis Society. For more information, please visit www.charitydynamics.com. | ||||||||
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About the Author: Lorna Doone Brewer is a freelance writer and entrepreneur in Spokane, Washington. After earning a B.A. in Theatre Arts at Gonzaga University, she took her love for the arts and social justice one step further by pursuing an M.A. in Organizational Leadership with an emphasis in Nonprofit Organizations. Along with her business partner, Tamara Berry, Lorna combined this education with a passion for writing to found the Berry-Brewer Freelance Agency. The company produces a variety of materials for businesses, with a special focus on nonprofit organizations. From grants to web content, Lorna and the entire Berry-Brewer Freelance Agency strive to help each organization fulfill its mission. |
