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“The Raiser’s Edge has been the gold standard for fundraising and supporter engagement for many years,” said Charlie Cumbaa, Blackbaud’s senior vice president of corporate and product strategy. “Our customers expect us to keep innovating so they can focus on mission excellence. Today’s announcement, which unlocks new fundraising, data health and analytics, social media, mobile and other capabilities for The Raiser’s Edge customers, is just the beginning of significant innovation planned over the next 12 months to help nonprofits increase impact while creating internal efficiencies.”
Raiser’s Edge enhancements include:
“We promised nonprofit customers a wave of enhancements to The Raiser’s Edge that addressed emerging needs and positioned them for new levels of success,” added Cumbaa. “Today’s announcement—which offers customers the opportunity to see immediate, impressive outcomes—is just a sample of significant innovation forthcoming for The Raiser’s Edge and our entire CRM portfolio. Any nonprofit looking to expand its donor base, grow revenue and increase internal productivity should strongly consider The Raiser’s Edge because our industry-leading CRM solution is about to get even better.”
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